Intera Partners invests in the software company WiseNetwork, a pioneer in the comprehensive digitalisation of business operations. As a result of the investment, WiseNetwork will accelerate its international growth, particularly within the sports, fitness, and club sectors, while continuing to invest in innovations that support customer digitalisation and enterprise resource planning (ERP). WiseNetwork’s current management team will continue in their roles and remains strongly committed to developing the company’s future together with Intera.
WisePlatform® – all key business tools in one system
Developed by WiseNetwork, WisePlatform is a comprehensive SME ERP for clubs that brings together customer relationship management, POS, marketing, sales, HR and financial management. The platform provides a high level of back-office automation while enabling a deeper customer understanding through aggregating data across all relevant touchpoints.
Continuous, customer-driven product development is one of the cornerstones of WiseNetwork’s operations: the company’s customers include a broad range of sports, fitness, and event industry players who actively participate in the development of the system. As a result of this collaboration, new features are continuously added to the platform. Today, WisePlatform is used by over 400 customers, including some of Finland’s most prominent sports clubs and event organisers, as well as fitness operators in Finland, Sweden, and Germany.
Rapid growth across multiple markets
WiseNetwork’s founders have extensive experience in developing digital platforms and building successful businesses. The company is well positioned to tap into the underpenetrated and growing European SME ERP market for multiple club segments. Its growth has been rapid as companies increasingly seek to digitalize and automize operations while increasing their customer focus. Since 2022, the company has grown in Finland at an average rate of over 35 percent per year. Its customer base is focused on gyms and fitness centres, golf clubs, sports clubs, and event organisers.
“We have built a strong position domestically in ERP systems for the sports, fitness, and club sectors, and have taken our first steps into international markets. Our next growth phase is based on continuous development of WisePlatform, scaling and international expansion. Intera is an excellent partner to support this long-term vision,” says Joni Meskanen, CEO of WiseNetwork.
“At Intera, we aim to partner with software companies that are winning in their markets. WiseNetwork combines strong evidence of growth, a market-leading product, satisfied customers, and exceptionally close, customer-driven product development. Growth prospects in Europe are very promising, and we want to be part of building international success stories,” comments Andreas Holmberg, Partner at Intera.
For more information:
Joni Meskanen, CEO, WiseNetwork, tel. +358 50 538 9512
Andreas Holmberg, Partner, Intera Partners, tel. +358 44 786 5111
About WiseNetwork
Founded in 2012, WiseNetwork is a leading Nordic software provider for golf clubs, gyms, event organisers, and multi-sport and multi-purpose arenas. WiseNetwork’s WisePlatform is a comprehensive SME ERP that brings together customer relationship management, POS, marketing, sales, HR and financial management. The company’s industry-specific solutions include WisePlatform Gym for gyms and fitness centres, WisePlatform Golf for golf clubs, and WisePlatform Event for event operations.
About Intera Partners
Intera Partners is a private equity firm with a focus on growth and internationalization of Finnish and Swedish companies. Intera manages two active funds with a total capital of EUR 585 million. The funds are invested in a total of 12 portfolio companies with over 5,000 employees and combined revenues of over EUR 600 million.