Intera invests in HopLop

Finland’s leading children’s indoor play centre chain HopLop Oy will continue its growth with the backing of a private equity firm Intera Partners. Intera will support HopLop in strengthening its competitiveness and enabling an accelerated pace of new openings. HopLop was the first indoor play centre operator in Finland by opening its first location in Vantaa in 2006. The company has acquired a leading position through a chain of 18 play centres that have become popular among young families. HopLop provides a wide range of activities for children in addition to services such as birthday parties.

“Co-operation with Intera is an important step forward for HopLop. As a founding member I am very pleased that we can now continue to improve our business and strengthen our market position. In addition, we are now in a position to consider our growth prospects also internationally,” explains HopLop CEO Tomi Pulkki.

Several new indoor play centres to be opened open in Finland

HopLop continues its expansion in Finland and will open several new play centres over the next few years. Most recent opening was in Vaasa in July and on 13th of October HopLop will launch a new play centre in Turku at Länsikeskus shopping centre.

“We have plenty of further growth potential in Finland. Our play centres and business model relate to families with children and encourage children to exercise through play and joy,” Pulkki continues.

“HopLop is the leading operator in Finland with an experienced management team, an effective operating concept and a strong brand. HopLop’s scalable business model enables an accelerated growth pace,” explains Janne Näränen of Intera Equity Partners. “We believe that there will continue to be an important role for services providing active exercise for children also in the future.”
For further details please contact:

Tomi Pulkki, CEO, HopLop Oy, tel. +358 46 850 1712

Janne Näränen, Partner, Intera Partners Oy, tel. +358 50 566 4869

HopLop Oy
HopLop Oy is Finland’s leading chain of children’s indoor play centre chain in Finland. HopLop’s first play centre was opened at Vantaa Retail Park in the spring of 2006, and the company now operates a total of 18 play centres in Espoo, Helsinki, Jyväskylä, Kerava, Kuopio, Lahti, Lappeenranta, Lempäälä Ideapark, Oulu, Pori, Porvoo, Riihimäki, Rovaniemi, Tampere, Turku, Vaasa and Vantaa.