Roima Intelligence

Growth story

Roima Intelligence’s growth fueled by strategic investments and international expansion

During its partnership with Intera, Roima Intelligence tripled in size, driven by strategic investments, market expansion, and a comprehensive organizational transformation. This collaboration transformed Roima from a local Finnish business into an internationally recognized and fast-growing challenger in its industry. 

Roima Intelligence is a leading provider of software solutions designed to enhance operational efficiency in the manufacturing and supply chain sectors. Specializing in digital transformation, Roima enables companies to improve productivity, quality, and flexibility through advanced applications, including e.g. Manufacturing Operations Management (MOM), Warehouse Management Systems (WMS), and Supply Chain Planning solutions. 

Intera Partners became the majority owner of Roima in 2018, with the goal of accelerating the company’s growth and supporting its international expansion. Together, Intera and Roima started by implementing new ways of working, professionalizing key functions such as account management, sales, and R&D, and updating the operating model of the company. This significant effort was essential for building a growth platform to ensure Roima’s international competitiveness and the company’s ability to execute its growth strategy successfully. 

Throughout the partnership, Roima focused on expanding its service offerings and strengthening its presence in key markets across the Nordics and beyond (e.g. the US and India). The company made substantial investments in its product portfolio to stay ahead of industry trends and meet its customers’ evolving needs. Along the journey, Roima also pursued a series of strategic acquisitions, including integrating Swedish and Danish companies, which expanded its product portfolio and geographical reach within the Nordic region. 

In 2024, Intera exited its majority stake in Roima to Corten Capital, an international software investor. By the time of the exit, with revenues having tripled and EBITDA having grown fivefold, Roima had transformed into a more mature and integrated organization. The company had not only strengthened its market position and internationalized, but it was also exceptionally well-positioned to continue growing in Northern Europe and beyond as an emerging industry leader. 

“Our partnership with Intera was both exceptionally successful and inspiring,” says Markus Kalalahti, CEO of Roima. “The goal was to support our development through enhanced strategic direction, product innovation, and market expansion, while also professionalizing our internal operations. With Intera’s support, we achieved these objectives and successfully transformed Roima from a local Finnish business into an internationally recognized company.” 

Intera’s confidence in Roima’s future was further demonstrated by its decision to reinvest in the company through Fund IV. 

“For the past 6 years, we have worked closely with Roima’s management team to refine its strategic direction, expand its product offerings, and improve operational processes,” says Christoffer Zilliacus, Partner at Intera. “We are excited to continue this journey through Fund IV and remain fully committed to supporting Roima’s next phase of growth, which will build on the successful strategies we’ve already implemented.” 

Looking ahead, Roima has set ambitious goals for continued growth and transformation of the business. The coming years will see Roima expanding across Northern Europe and beyond, while at the same time driving the SaaS transition in the manufacturing industry. 

Facts: 

• Industry: Manufacturing and Supply Chain Software
• Established: 1989
• Investment year: 2018
• Intera’s transition to minority ownership: 2024 

Key figures at the time of investment (2018):

• Revenue: €18 million
• Number of employees: 30
• Countries of operation: 1 (Finland)

Key figures upon Intera’s transition to minority ownership (2024):

• Revenue: €57 million
• Number of employees: 380
• Countries of operation: 5 (Finland, Sweden, Denmark, India, USA)